Ed’s Letter

Rachel Taylor - Editor of Go Local

Deadline or dreadline?

Most of us procrastinate. Correction: all of us procrastinate.

Even the most driven of people, the ones who forge forward with their career, or make major changes to their home or their life, still have things they push to one side, determining that ‘there’s no rush, I’ll do that tomorrow’.

Sometimes it’s not that important. You’ll save a few ££s a month cancelling a mobile phone contract, but arguing with the ‘customer retentions team’ is just too life-sapping to face and one more month won’t really matter.

Then there are the tasks with a deadline. You absolutely must pack your bag before you leave for a holiday flight, but what’s the betting that it’s still a last-minute rush?

We find that with people who call us asking to place ads or send in community content. Even if we give them a ‘latest date’ a month in advance, it’s often the day before when the decision is made.

I have to forgive it, though. I even put off writing this editor’s note until two days before we print, and I do that every time!

If you are going on holiday this summer, no deadlines will be one of the pleasures. Apart from the packing, it’s a bit of respite from decision-making. If you are staying at home, maybe that’s a break you could give yourself: “I’m going to give myself 24 hours of no tedious jobs”. Sounds lovely.

Until Autumn!

EDITOR

The Go Local story

Independent & Proud

Go Local is an independent magazine and directory of truly local services for businesses and services covering Ripponden, Sowerby Bridge, Elland, Greetland, Stainland and Outlane.

Go Local was launched in 2005. The magazine aims to promote truly local businesses to local people – like yourself!

Local Values

“The magazine is run by me, Rachel, a local resident born and bred in Ripponden with plenty of help from our small team.

Having spent the first 15 years of my career working for large blue chip companies, I now love working locally for myself and getting away from the office politics and the rat race. I enjoy using my 25 years’ of experience helping local businesses get the right message and ad for them; service, honesty and value for money are my key principles.

Go Local isn’t part of a franchise or larger group, it’s an independent business. I love running the business as I’m naturally nosey and get to find out what’s going on locally!”