Ed’s Letter

Rachel Taylor - Editor of Go Local

Long live print

When I published the first edition of this magazine back in 2005, the internet was in its infancy, and businesses would promote themselves in the Yellow Pages, Thompson Local, or newspapers.

I was entering a fairly crowded market. However, I could change a business’s advertising each month, and the distribution was very local (Yellow Pages were annual and covered a wide area) and unlike a newspaper, people kept hold of their little local magazine.

All the same, the doomsayers were ready to knock me down and, as the internet’s presence grew, so did the doubters. And yet it’s 2024, and you are reading a publication that defies the odds.

So print is far from dead; indeed, you might be surprised to know that printed books still outsell e-books for example. But why?

Well, the feel of a book or a magazine and the act of turning the page is a sensory experience, free from popups and notifications. Also, many people still perceive print media as more a trustworthy and credible source of information compared to online content.

Of course, you might think, “Well, you would say that – this magazine is what you do”. But you only have to see the local businesses in each edition and the news sent in by community groups to realise they must get a response or they wouldn’t keep doing it.

So, in summary, thanks for reading and we’ll be back in July!

EDITOR

The Go Local story

Independent & Proud

Go Local is an independent magazine and directory of truly local services for businesses and services covering Ripponden, Sowerby Bridge, Elland, Greetland, Stainland and Outlane.

Go Local was launched in 2005. The magazine aims to promote truly local businesses to local people – like yourself!

Local Values

“The magazine is run by me, Rachel, a local resident born and bred in Ripponden with plenty of help from our small team.

Having spent the first 15 years of my career working for large blue chip companies, I now love working locally for myself and getting away from the office politics and the rat race. I enjoy using my 25 years’ of experience helping local businesses get the right message and ad for them; service, honesty and value for money are my key principles.

Go Local isn’t part of a franchise or larger group, it’s an independent business. I love running the business as I’m naturally nosey and get to find out what’s going on locally!”